06.
Smoulder
2020
Brand
Smoulder began as a pandemic project, transforming a shared hobby into a company. Drawing on skills from Hyper Island and combining skills in graphic design and project management, the result was a playful, millennial-focused candle brand centered on beeswax as its primary ingredient. For Smoulder, I took charge of the brand’s creative and strategic direction, overseeing product photography, social media assets, and website design to establish a vibrant and cohesive brand presence.