07.
The Museum of Art & Photography Bengaluru
2025
Brand
Young Cannes Lions
MAP (Museum of Art & Photography), Bengaluru, is dedicated to making art accessible and relevant to a wide audience. This project was developed as a Young Cannes Lions competition entry, created in response to a 24-hour brief for MAP’s 2026 exhibition.
The exhibition explores the evolution of Indian sequential art, from ancient painted scrolls to contemporary graphic novels and memes.
Comics are often perceived as a Western and child-centric medium. The challenge was to reposition comics as a deeply rooted Indian storytelling form, balancing academic credibility with a playful, contemporary expression across both physical and digital formats, through a flexible identity that could reclaim comics as a serious cultural and historical form, while remaining engaging and accessible to modern audiences.
The identity is built around the comic strip not as a visual style, but as a structural system. Drawing from panels, grids, gutters, and caption-like typography, the design mirrors the exhibition’s narrative logic, unfolding frame by frame across time. A heritage-inspired colour palette, refined for digital use, connects historical references with contemporary relevance, creating a unified and adaptable visual language. Presented on a classic Cannes-board.